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Online dating application Tinder gains popularity among university students

Online dating application Tinder gains popularity among university students

Lisa Aragona/Daily Bruin Senior Employees

By Amy Lee

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Feb. 15, 2014 1:17 a.m.

Theres a separate types of swiping happening on university that does not involve dinner places.

Centered on a hot or perhaps not principle, Tinder are an on-line matchmaking application that matches people inside the room insurance firms users swipe right to show interest or a swipe leftover to deny. Since their creation 17 months in the past, Tinder, together with other internet dating software including Grindr, Hinge and Twine, has received a growing presence on university campuses.

Created by USC alumni and co-founders Sean Rad and Justin Mateen in Sep 2012, Tinder was initially founded at universities, beginning at their alma mater.

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Mateen mentioned they smartly directed the app at a school demographic since they understood the application would be successful whether it resonated with college students.

College try an extremely personal environment, and pupils tend to be sponges for taking in info, Mateen mentioned. If theres a need to utilize one thing among several, other individuals will get that want as well. Thats just what actually we discover with college students.

With more than five million matches a day, Tinder enjoys accumulated about 50 per cent of the populace through college-based consumers aged 18 to 24.

Sarah flooding, a second-year biology scholar who satisfied the girl sweetheart more than this past year on Tinder, joined without any objectives.